Roto-Rooter Boss on MSNBC's Your Business: Rick Arquilla's Interview

Who Was the Roto-Rooter Boss on MSNBC's Your Business?
Rick Arquilla, who served as the president and chief operating officer (COO) of Roto-Rooter, was the featured executive on MSNBC’s Your Business. He appeared on the popular segment “Learning from the Pros”, which originally aired on Sunday, August 25, 2013, at 7:30 a.m. ET.
Key Facts at a Glance
Guest Executive: Rick Arquilla, President & COO of Roto-Rooter
Television Show: MSNBC’s Your Business hosted by JJ Ramberg
Featured Segment: “Learning from the Pros”
Production Details: Taped on July 16, 2013, at the Roto-Rooter Cincinnati service branch
Air Dates: Sunday, August 25, 2013, with a repeat broadcast on Saturday, August 31, 2013
About the "Learning from the Pros" Segment

MSNBC’s Your Business was a dedicated television program hosted by JJ Ramberg that focused on providing actionable strategies, expert advice, and growth insights for small business owners and entrepreneurs. The show regularly featured interviews and profiles on industry leaders who could share real-world operational wisdom with growing enterprises.
What Was the “Learning from the Pros” Format?
The “Learning from the Pros” segment served as an educational platform where top executives from iconic American companies broke down their business models, customer service strategies, and leadership approaches. Instead of generic theory, these segments focused on practical takeaways that small business owners could directly apply to their own operations.
Timeline: From Undercover Boss to MSNBC
The journey of Roto-Rooter’s leadership featuring prominently on national television spans decades of brand growth and television milestones:
1935: Roto-Rooter was founded by Samuel Blanc, establishing the foundational plumbing and drain cleaning service model.
April 2010: Rick Arquilla first gained national television prominence when the original Roto-Rooter episode of Undercover Boss aired.
December 28, 2012: CBS aired viewer favorites, selecting the Roto-Rooter episode among the top three most popular episodes of the season.
July 16, 2013: The interview for MSNBC was officially taped at Roto-Rooter’s Cincinnati service branch.
August 25 and August 31, 2013: The segment officially aired on MSNBC’s Your Business and ran a follow-up repeat broadcast.
For complete details regarding the broadcast and background on the production, you can read Roto-Rooter’s original announcement
Where to Watch the Interview
The appearance by Roto-Rooter executive Rick Arquilla on MSNBC’s Your Business was a standalone television interview segment rather than a full multi-season series or dedicated program. Consequently, viewers searching for cast lists, episode guides, or full seasons of a show dedicated exclusively to this appearance will not find one, as the broadcast was a single recurring feature within JJ Ramberg’s small-business program.
Watch the Roto-Rooter Boss Interview
Quick Video Summary
Corporate Background & Scale: The segment highlights how Roto-Rooter expanded its operations to serve approximately 90% of the United States population [01:43].
Leadership Philosophy: President and COO Rick Arquilla shares insights on guiding major corporations through economic downturns and evaluating core operational efficiencies [02:49].
On-the-Ground Training: The featured discussion details the realities of frontline plumbing work, customer dispatch models, and maintaining brand loyalty across service branches [09:53].
Undercover Boss vs. Your Business: What's the Difference?
Audiences often confuse Roto-Rooter’s corporate media appearances, frequently mixing up reality television entertainment with small-business advisory programming. While both programs featured Roto-Rooter executives sharing operational insights, they aired on different networks, served entirely distinct purposes, and followed completely separate production formats years apart.
Comparison Table
Network: CBS (Undercover Boss) vs. MSNBC (Your Business)
Format: Undercover reality entertainment vs. professional executive business advice and strategy
Year: April 2010 (and December 2012 reruns) vs. August 2013
Primary Audience: General television viewers and entertainment fans vs. small business owners, operators, and entrepreneurs
Core Purpose: To evaluate frontline workplace culture, employee struggles, and corporate empathy vs. to break down high-level business models, customer service strategies, and leadership growth tactics
Roto-Rooter on Undercover Boss
In April 2010, Roto-Rooter President and COO Rick Arquilla stepped away from the corporate boardroom to participate in CBS’s hit reality series Undercover Boss. Posing as an entry-level trainee named “Hank Denman,” he worked alongside frontline plumbers, dispatchers, and factory workers in New Orleans, Chicago, and Des Moines. The episode highlighted the intense physical demands of commercial drain cleaning, customer service challenges, and deeply personal employee stories that ultimately inspired executive reforms and direct personal assistance.
Watch the Undercover Boss Episode
Is Mr. Rooter on Undercover Boss Too?
Mr. Rooter Plumbing—a separate franchise brand operating under its parent holding company, Neighborly (formerly The Dwyer Group)—also appeared on Undercover Boss. Dina Dwyer-Owens, then CEO and Chairwoman of The Dwyer Group, was featured on Season 3, Episode 2, which originally aired on January 22, 2012. During her tenure on the show, she went undercover as “Faith Brown” to work side-by-side with franchise technicians and appliance specialists, ensuring adherence to corporate values and evaluating brand-wide operational consistency.
Business Lessons for Entrepreneurs from the Interview

Executive appearances on small-business programs like MSNBC’s Your Business offer rare, practical insights into managing legacy corporate entities through economic shifts. Rather than offering abstract management theory, Roto-Rooter President and COO Rick Arquilla highlighted actionable operational philosophies derived from decades of brand longevity and frontline service management.
Lesson 1: Smart Founding Decisions Create Staying Power
Long-term business viability begins with establishing a resilient operational framework from day one. As highlighted by the brand’s history dating back to Samuel Blanc’s 1935 invention of the mechanical drain cleaner, enduring enterprises solve core, recurring consumer pain points that remain recession-resistant across changing economic cycles.
Lesson 2: Frontline Employees Drive True Brand Success
Corporate leadership cannot rely solely on high-level strategy or sterile executive boardrooms. Arquilla emphasized that an organization’s actual reputation rests entirely on the shoulders of frontline technicians, dispatchers, and field workers who interact directly with customers in high-stress situations.
Lesson 3: Leverage Empathy to Build Authentic Leadership
True executive leadership requires direct observation of everyday workplace challenges rather than managing from a distance. Experiencing frontline service work firsthand allows executives to understand employee struggles, refine operational systems, and design supportive internal policies that genuinely boost morale.
Lesson 4: Treat Economic Downturns as Brand-Defining Moments
Economic hardships should not trigger panic or reactive cutbacks. Instead, downturns present valuable opportunities for service businesses to evaluate operational efficiency, reinforce core company values, and demonstrate unwavering commitment to both staff and clients.
What Small Service Businesses Can Apply Today
Prioritize Practical Problem Solving: Focus your business model on addressing immediate, high-intent consumer needs that hold steady regardless of broader economic volatility.
Observe Operations Firsthand: Step out of management roles periodically to evaluate your customer dispatch, service delivery, or product fulfillment processes from the ground level.
Support and Empower Your Team: Invest in the well-being and professional growth of frontline workers, as their daily performance directly dictates customer retention and brand loyalty.
For a closer look at the broader challenges and frontline realities faced by corporate leadership, you can watch Roto-Rooter’s Rick Arquilla on Undercover Boss.
Roto-Rooter vs. Mr. Rooter vs. Rooter Hero

Consumers frequently confuse major plumbing brand names, often assuming they share common corporate ownership or national franchise structures. While these companies operate in similar service sectors—focusing heavily on emergency drain cleaning and residential plumbing repair—they are entirely independent corporate entities founded by different individuals at different times.
Quick Comparison Table
Roto-Rooter: A national legacy brand founded in 1935 by Samuel Blanc, operating through a hybrid network of company-owned branches and independent franchise locations across North America.
Mr. Rooter Plumbing: A prominent residential and commercial plumbing franchise brand founded in 1970, operating globally as a subsidiary of Neighborly (formerly The Dwyer Group).
Rooter Hero: A regional plumbing service provider founded in 2011 by John Akhoian, operating primarily across select western states through localized corporate teams rather than a traditional franchise network.
Are They Related?
Despite sharing the word “Rooter” in their brand names, Roto-Rooter, Mr. Rooter, and Rooter Hero have no corporate affiliation with one another. They compete independently within the home-services market, maintain completely separate leadership teams, and utilize entirely different business models and operational structures.
Is Rooter Hero a Franchise?
No, Rooter Hero is not structured as a traditional franchise. Founded in Orange County, California, by John Akhoian, Rooter Hero operates as a privately held company with regionally staffed local offices serving communities across California, Arizona, and Nevada rather than selling individual consumer franchise licenses.
What Roto-Rooter Is Known For: Core Plumbing Services

While national executive appearances highlight corporate leadership and brand history, Roto-Rooter’s everyday reputation rests on comprehensive, full-service residential and commercial plumbing maintenance. The company provides specialized solutions designed to address everything from routine household blockages to major municipal and underground infrastructure repairs.
Plumbing Repair and Drain Cleaning
General plumbing repair and maintenance cover everyday household components like leaking faucets, broken garbage disposals, faulty water heaters, and running toilets. Professional drain cleaning utilizes heavy-duty mechanical cables and cutting blades to clear out stubborn grease, hair, and soap buildup from sinks, tubs, and branch lines. You can explore standard options further through professional Plumbing services and specialized Drain cleaning.
Sewer Line Services
Underground sewer maintenance involves inspecting and clearing main lines compromised by shifting soil or invasive tree roots. Licensed specialists utilize high-pressure hydro jetting and waterproof video camera inspections to locate blockages or structural pipe damage without guesswork. More details on equipment and diagnostics are available under Sewer line services.
Commercial Plumbing for Businesses
Commercial properties require specialized, high-capacity equipment to handle multi-story plumbing networks, grease traps, and heavy industrial waste systems. Routine service agreements help retail centers, offices, and restaurants prevent unexpected disruptions to daily business operations. Business owners can review tailored capabilities through Commercial plumbing.
Plumbing Emergencies
Critical plumbing failures—such as burst supply lines, major sewage backups, or overflowing toilets—demand immediate, round-the-clock intervention to prevent severe structural water damage. Rapid-response dispatch teams operate 365 days a year to isolate leaks, pump out flooded spaces, and restore safe system operation. Immediate dispatch guidelines are outlined under Emergency plumber.
FAQs About the Roto-Rooter Boss on MSNBC
Who was the Roto-Rooter boss on MSNBC’s Your Business?
Rick Arquilla, who served as the president and chief operating officer (COO) of Roto-Rooter, was the featured corporate guest. He shared small-business leadership insights and operational strategies during the program’s dedicated interview segment.
When did the Roto-Rooter interview air on MSNBC?
The segment originally aired on Sunday, August 25, 2013, at 7:30 a.m. ET. A repeat broadcast of the interview ran shortly after on Saturday, August 31, 2013, giving morning viewers an extra viewing window.
Where was the interview filmed?
The television segment was officially taped on July 16, 2013. Production took place directly on-site at Roto-Rooter’s established Cincinnati service branch location.
What was the “Learning from the Pros” segment?
“Learning from the Pros” was a recurring segment on MSNBC’s Your Business. It spotlighted top executives from iconic American brands who broke down real-world business models, leadership approaches, and growth tactics for entrepreneurs.
Is the interview a full episode of Your Business?
No, the appearance was a single interview segment rather than a standalone episode or miniseries. Because it was a brief feature inside host JJ Ramberg’s weekly small-business show, there is no traditional cast list or season guide.
Was Roto-Rooter on Undercover Boss?
Yes. Before appearing on MSNBC, Rick Arquilla went undercover as a trainee named “Hank Denman” on CBS’s Undercover Boss. That high-profile episode originally broadcast in April 2010 and later re-aired as a viewer favorite in December 2012.
Who is the CEO of Roto-Rooter?
Spencer Lee serves as the Chief Executive Officer of Roto-Rooter Group, Inc., guiding its nationwide network of company-owned service branches and independent franchise locations.
Who is the CEO of Mr. Rooter?
Chris Porcelli serves as the President of Mr. Rooter Plumbing, managing franchise operations globally under its parent holding organization, Neighborly.
Is Rooter Hero a franchise?
No, Rooter Hero is not operated as a traditional franchise model. Founded by John Akhoian, it functions as a privately held regional plumbing and home services company with locally staffed corporate offices.
Conclusion and Next Step
Executive insights from Roto-Rooter’s leadership demonstrate that long-term brand success relies heavily on frontline dedication, resilient founding strategies, and empathetic leadership. Whether examined through television appearances like Your Business or everyday plumbing operations, enduring service businesses thrive by consistently putting customers and employees first.
Key Takeaways
Legacy Strength: Enduring companies like Roto-Rooter build staying power by solving essential consumer problems that remain steady across varying economic cycles.
Frontline Impact: Executive strategy is only as effective as the field technicians, dispatchers, and support staff delivering daily service.
Empathetic Leadership: Real growth requires leaders to stay closely connected to everyday operational challenges and support their teams.
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